It would really be difficult not to have noticed the various mission statements recently put out in the print and electronic media by Cable and Wireless or LIME, including ‘a better greener business’, ‘go green with us’ or ‘go paperless’.
Yet the latest ‘ads’ placed to get your new Directory today,17th September, (well actually from 19th September), makes absolutely no mention of taking your old directory to the collection point where LIME could have partnered with one of the recycling companies to dramatically reduce the number that will eventually go to the landfill.
While is perhaps too easy to knock the company for its huge declared profits, they could at least effectively implement some of these admirable objectives. I stumbled across one of their media releases dated 31st October 2008, where among many other ‘promises made in this manifesto’ included ‘calls to LIME’s customer service centres will be answered within one minute’ and ‘no LIME customer will be without the ability to communicate, via at least one of LIME’s services, with their friends, family or colleagues, for more than one day’.


















