Submitted by Kim Young as a comment to the BU blog Defending The Bajan Brand
You know David, I share the views of some of your commentators. First, I think I understand what you mean by “reputational management”. I suspect that you are alluding to the good reputation Barbados has on the international scene as a Country with Standard and Poors, WHO, PAHO, major UN bodies etc. We have good governance GENERALLY, a country with good infrastructure, a decent longevity rate, medical and other social, environmental and cultural infrastructures that support the people of the country and its guests.
On some points I have to disagree. I do not agree that Barbados is properly branded. I never did. Indeed, when I lived in New York I have never seen a Bajan product at all. If you are referring to Barbados as a tourist destination, it is “branded” to some extent in England in particular (where I now live) as a tourist destination particularly since we were once a colony BUT, and this is a big but, the budget or the mismanagement or whatever is responsible makes Barbados as a brand , in terms of its marketing, rather inferior. I have never seen a poster in the major train stations ( my station is perfect – Gloucester Road Tube) but I see Jamaica, Majorca, Egypt, St Lucia, Greece, Spain. Barbados products – I shop at Waitrose, just around the corner here in Kensington. I have seen every possible brand of product and never a Bajan except Mount Gay Rum at £17 a bottle and a badly presented box of sugar @ £2 per box. Had Plantation Sugar packaged it like they do in SuperCentre, Holetown, and sell it for Barbados $17, they could sell it in London for £5 at least. That silver boxes sugar is used in the Queen’s box at Ascot yet they put a crappy box in a supermarket. The Brits would gobble up the pewter tin of sugar to just show it off if nothing else. That is good branding.

















