It is approaching eighteen months since Cable & Wireless Caribbean Ltd rebranded to LIME (Land, Internet, Mobile and Entertainment). The decision sparked a robust discussion in Barbados because the word lime in the West Indian lexicon defines a person operating in leisure rather than productive mode. The acronym LIME from a marketing perspective also misses a key element in the E, Entertainment. Barbadians like others around the Caribbean have been promised the Entertainment product since launch.
According to a BU source the wait for the E in LIME should not be for much longer. When LIME is able to deliver DirecTV and CBC MCTV will get some competition for those who are hooked on this form of entertainment.
BU’s concern about the soon to be launched LIME Entertainment product is how will it impact the quality of the existing broadband service. It is no secret LIME’s broadband network is congested. Most subscribers to the LIME broadband service can determine they are being short changed by running a diagnostic to establish download and upload speeds.

















