If I had to name one single issue that could seriously endanger our most important industry, it would be any breakdown in our overall ability to keep our visitors safe and secure. Sadly, it seems that a few of our policymakers, both in tourism and those involved in national security believe that by keeping crime against tourists out of the local media, no-one is going to hear about it. What they do not appear to comprehend is that with the internet, social media and the increasingly popular blogs, it’s almost impossible to keep anything secret.
The days of playing ostrich are gone!
Daily, past victims of crime, their relatives, international media, previous visitors and potentially new ones all visit these sites. It was alarming to recently log onto the Barbados Forum section of the world’s largest travel reference site, Trip Advisor, and see that of the first 20 topics listed, three were crime related.
Government is about to embark on spending a reported BDS$6 million in our largest single market, the United Kingdom, to stimulate forward bookings. More negative headlines like ‘Dream holiday to Barbados that turned into a nightmare after barrister was shot by robber’ in mass circulation publications could seriously diminish the effectiveness of that marketing spend.




















