Much has been made of the lack of funds available to the Barbados Tourism Authority (BTA) and reported outstanding debts, severely limiting the ability of the organisation to effectively market the destination. Whatever, the facts are, those of us that have spent almost an entire lifetime in business have learnt, usually from necessity, to do a lot with very little.
There are so many ways that you can raise the ‘brand’ profile, often at low or no cost. TripAdvisor, is perhaps one of the very best examples. Around 6,000 hotels have recently been awarded the so called Oscars of the hospitality industry, Traveler’s Choice Awards, in various categories for 2013.
At first you might say, 6,000 hotels, that’s an awful lot. But when you then consider, those who receive this coveted distinction are selected by the highest ratings in a single year out of over 650,000 listed hotels in 82 countries across nine regions, worldwide. So less than one per cent make the grade.
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